The global Wellbeing and Fitness industry is experiencing strong growth, driven by increased health awareness, a significant portion of the population lacking regular exercise, and widespread interest in physical and mental wellness. According to McKinsey & Co., the global wellness market is valued at $1.8 trillion, growing at an annual rate of 5-10%. This trend is especially strong among Gen Z and millennials, with wellness being a high priority for 82% of U.S., 73% of U.K., and 87% of Chinese consumers. The global fitness club market was valued at $112.17 billion in 2023, projected to reach $202.78 billion by 2030, with an 8.8% CAGR.
In Europe, the fitness industry also shows robust growth, with fitness club membership rising by 7.5% from 2022 to 2023, totaling 67.6 million members. Weekly fitness participation across Europe has risen from 54% in 2022 to 61% in 2024, indicating a sustained commitment to personal health and fitness across the continent.
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